Informative Speech Outline- Sleep Apnea

Mikala Stevens Professor Tracie Kriska Public Speaking 6th March 2013 Working Outline Topic: Sleep Apnea General Purpose: to inform Specific Purpose: to inform the audience on Sleep Apnea Thesis: Sleep Apnea is becoming more of a dangerous disease that more people are starting to be diagnosed with. It is extremely important that Sleep Apnea is emphasized so that more people are aware of it. Introduction: â€Å"The National Sleep Foundation† says that a lot of people don’t know what sleep apnea is. Sleep Apnea is a dangerous disease that can lead to death while you’re sleeping. Body: I. There are two types of Sleep Apnea A. Central Sleep Apnea . Unlike OSA, the airway is not blocked, but the brain fails to signal the muscles to breathe due to instability in the respiratory control center. B. Obstructive Sleep Apnea (OSA) 2. The more common of the two forms of apnea, it is caused by a blockage of the airway, usually when the soft tissue in the back of the throat co llapses during sleep. Transition: Sleep Apnea can affect anyone, even children. II. â€Å"The National Sleep Foundation† says that anybody can be affected by this disease. A. Being male B. Being overweight C. Being over 40 D. Having a large neck size (17 inches in men or 16 inches or greater in women) E.Having large tonsils, a large tongue, or a small jaw bone F. Having a family history of sleep apnea G. GERD (Gastroesophageal reflux) H. Nasal obstruction due to a deviated septum, allergies, or sinus problems Transition: Wonder what causes Sleep Apnea? III. In â€Å"The National Institutes of Health† they say, Sleep Apnea is caused when you sleep because your muscles relax which narrows your throat. Normally, this narrowing doesn’t prevent air flowing into and out of your lungs. If you have sleep apnea, your airway can become partially or fully blocked because: A. Your throat muscles and tongue relax more than normal. B.Your tongue and tonsils (tissue masses in the back of your mouth) are large compared with the opening into you windpipe. C. The shape of your head and neck (bony structure) may cause a smaller airway size in the mouth and throat area. D. You’re overweight. The extra soft fat tissue can thicken the wall of the windpipe. This narrows the inside of the windpipe, which makes it harder to keep open. E. The aging process limits your brain signals’ ability to keep your throat muscles stiff during sleep. Thus, airway is more likely to narrow or collapse. Transition: â€Å"National Institute of Health† has Steps on how to treat Sleep Apnea.IV. â€Å"The National Institute of Health† suggests that Sleep Apnea should be treated with lifestyle changes, mouthpieces, breathing devices, and surgery. Goals of treating sleep apnea are to restore regular breathing during sleep and relieve symptoms such as loud snoring and daytime sleepiness. A. Lifestyle Changes 1. Avoid Alcohol and medicines that make you sleepy. 2. Losing weight if you’re overweight or obese. 3. Sleeping on your side instead of your back to help keep your throat open. 4. Keeping your nasal passages open at night with nasal sprays or allergy medicines, if needed. 5. If you smoke, quit.B. Mouthpieces 1. Oral Appliance C. Breathing Devices 1. Cpap Machine D. Surgery Conclusion: Learning that Sleep Apnea is a dangerous disease and more people are being diagnosed with it. I hope that learning more about this disease more people will be more aware of it. Works Cited National Institute of Health http://www. nhlbi. nih. gov/health/health-topics/topics/sleepapnea/ The National Sleep Foundation. National Institutes of Health. Reviewed by Louis R. Chanin, MD on July 30, 2012  © 2012 WebMD, LLC. All rights reserved. http://www. webmd. com/sleep-disorders/sleep-apnea/sleep-apnea

Global Inequality Caused by Consumption

Core issue: consumption causes global inequality. Global inequality is the inequality in distribution of income and wealth between rich and poor countries. A concentration of wealth is in the hands of very small number of people. A study by the World Institute for Development Economics Research at United Nations University reports that the richest 1% of adults alone owned 40% of global assets in the year 2000, and that the richest 10% of adults accounted for 85% of the world total. The bottom half of the world adult population owned barely 1% of global wealth.According to the wealth concentration theory, those who already hold wealth have the means to invest in new sources of creating wealth or to otherwise leverage the accumulation of wealth, thus are the beneficiaries of the new wealth. Over time, wealth condensation can significantly contribute to the persistence of inequality within society. This correlation between being rich and earning more is also contributed by plutocracy: t he ability of the rich to influence government disproportionately to their favor thereby increasing their wealth. This unjust global trade regime as a primary cause in increasing global inequality ————– Wealth and poverty make life different in a host of ways. health, education, literacy, child labour, employment, gender, political participation, higher level in countries with higher income Compare their economic productivity–>classify countries.Gross Domestic Product (GDP) & Gross National Income (GNI) The World Bank uses GNI per person to classify countries. Low income (P559) For example, workforces in China, much of which is well trained and educated and now receive extremely low wages-sometimes less than one-twentieth of hat workers earn in comparable jobs in the developed countries. These institutionalised inequalities result in greater marginalisation within society. The report emphasises the inevitable social disintegration, vi olence and national and international terrorism that this inequality fosters. Ironically, the diversion of social development funds to national/international security and military operations produces further deprivation and marginalization, thus creating a vicious cycle.

An Evaluation of the Effectiveness of Premiums Promotion, Limited

Qing Lu 2111573 10 weeks Business M. Sc. International Business Permission given to use this project Word Count: 2824 An Evaluation of the Effectiveness of Premiums Promotion, Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years, sales promotion tactics are extensively used to achieve different marketing targets.The aim of this project is to analyze the effectiveness of premiums promotion, limited-time discount and loyalty card promotion according to the marketing targets in the first three phases of product life cycle, which can help companies maximize the effects of sales promotion. The specific marketing targets in the first three stages of product life cycle are discussed and the effective sales promotion tactics are analyzed, based on a rich literature about sales promotion.The potential risks in the implementation process need to be taken into account and the possible solutions are proposed to help companie s reduce the unnecessary losses. This may be of interest to marketers, which intend to enhance the competitiveness of companies.   List of references Introduction As the competitive pressure on market increases, the studies on product life cycle are paid more and more attention by marketers in recent years. On one hand, product life cycle can direct companies to set the clear marketing target in each phase. On the other hand, it can help marketers select the effective sales promotion tactics to achieve each marketing target.The selection of sales promotion strategies in each stage of product life cycle seems to be of considerable importance in achieving different marketing targets. The study by Yeshin (2006) suggests that premiums promotion, limited-time discount and loyalty card promotion play marked roles in the first three stages of product. Moreover, it appears to be necessary for marketers to set the marketing targets in different stages of product life cycle, to select the e ffective means of sales promotion, and to be aware of possible solutions for dealing with potential risks.As Kotler and Armstrong (2001) point out, companies can induce customers to know, to use and to be loyal for their products by the effective means of sales promotion, even if customers may have different buying habits, product preference and purchase motivation. The purpose of this paper is to analyze the effectiveness of premiums promotion, limited-time promotion and loyalty card promotion according to the three marketing targets in the first three phases of product life cycles, which tends to help companies expand new product awareness, increase market share and maintain customer loyalty. Features nd marketing targets of the first three stages of product life cycle will first be presented. The reasons for the effectiveness of the three marketing tactics mentioned above will then be analyzed, with a focus on the three corresponding marketing targets. The limitations and the pos sible solutions will finally be discussed to help firms reduce the potential risks. 1. Features and Marketing Targets of Product Life Cycle When a new product is launched into market, it will go through four stages of product life cycle, which are introduction, growth, maturity, and decline (Kotler and Armstrong 2001).The first three stages, however, may be the optimal period at which the effect of sales promotion can be maximized. Therefore, features of the first three stages and the corresponding marketing targets will be discussed in the following subsections. 1. 1 Introduction stage Introduction stage refers to a period at which new products are first introduced into market (Ibid). In this phase, the growth of sales tends to be slow because much time and money need to be invested to attract the resellers, to inform customers of new products, and to encourage the trial (Ibid).In other words, customer demand for new products should be aroused in the introduction stage. As Bhasin ( 2011) points out, marketers should induce customers to accept new products, thus inspiriting their desires for these products. As a result, the marketing target in introduction stage appears to maximize new products awareness and to stimulate customers to try out new products. 1. 2 Growth stage Growth stage refers to a period at which new products are widely recognized in the market, and more and more customers are willing to follow their innovators (Kotler and Armstrong 2001).The market share is likely to be quickly expanded in this stage as long as marketers attempt to form a purchasing trend. According to the illustration by Bhasin (2011), growth stage offers the appropriate opportunity to markers to occupy more market share due to the high growth rate of sales. Hence, the marketing target in this phase should be to quickly boost sales volume, so as to create a customer trend that more new customers could be attracted to follow. 1. 3 Maturity stageIt is widely agreed that sales i n the maturity stage continue to grow at a relatively slow rate until it reaches the peak, which means the number of customers seems to maintain relatively stable (Kotler and Armstrong 2001, Janotta 2012). There is far less agreement, however, about customers’ purchasing behaviors in this phase. Yeshin (2006) concludes that it may be a competitive period in which the existing customers are likely to buy other brands. In fact, competitive products are likely to flood into the marketplace in the maturity stage, providing more options for customers.Thus, if the effective measures are not taken, companies would lose a portion of market share. Likewise, Bhasin (2011) also illustrates that fierce market competition probably occurs in the maturity stage because some competitors tend to drive down the prices under the cost, in order to draw the attention of customers. Namely, the risk of brand switching in this phase seems to be high, so the marketing target should be set to retain c ustomer loyalty.In conclusion, the first three stages of product life cycle have their own features, so different marketing targets need to be set in different phases: new products awareness should be expanded in the introduction stage, sales volume should be quickly boosted in the growth stage, and customer loyalty should be maintained in the maturity stage. Then, effective sales promotion tactics will be analyzed in the next chapter, according to the marketing targets in the three phases. 2. Analysis of the Three Sales Promotion Tactics 2. 1 Premiums promotion for new product awarenessPremiums promotion refers to free products or free services that can be obtained by customers in addition to the main purchase (Yeshin 2006). Gift promotion plays an important role in new product introduction. First of all, free gifts as incentives can encourage customers to try out new products as well as inform customers about new demand. For example, 200,000 Quattro for Women razors were given out as free gifts in American by Schick, which allowed Quattro to receive the recognition of most female customers (Pride and Ferrell, 2010).It seems that free gifts are effective to stimulate customers to generate interest in new products. Yeshin (2006), however, argues that premiums promotion may reduce the value of brand due to the possible hazard caused by the free gifts in the product contents. For example, in order to attract children, small toys are often inserted into snakes as premiums, which are likely to arouse the controversy about food security, thereby resulting in brand crises. Nevertheless, premiums still contribute to expand new products awareness.Pride and Ferrell (2010) illustrates that the Promotion Marketing Association’s Product Sampling Council, according to an investigation, showed that 92%of participators in this survey indicated that free samples motivated their trials for new products. Besides, the free experience as a kind of intangible gifts could al low customers experience multi-value such as relational, emotional and behavioral value, which increases brand popularity and affinity. As a case in point, the customers who buy the new item in Burger King could watch the latest Star Wars film for free (Yeshin 2006).Not only did the famous film expand the new item awareness, but also increased customers’ affection for Burger King. In fact, the reason why premiums promotion has a great appeal to customers tends to be that it gets hold of customers’ mentalities. According to the study by Yeshin (2006), customers usually get used to regarding themselves as the weaker end of the deal, so the free products or services as the compensatory gifts can incentivize customers. Consequently, premiums as incentives can benefit to expand new products awareness in the introduction stage. 2. 2 Limited-time promotion for quick boost to salesA promotional deadline is set for customers to ensure that the volume of sales can be boosted as soon as possible, which is called limited-time promotion (Reid and Bojanic 2010). The advantage of limited-time discount lies in a short-term surge in sales, which enables companies to rapidly grab market share in the growth phase. Limited-time discount seems to create a sense of excitement and competition and a tense atmosphere. Customers tend to be attracted by excitement that limited-time discount create. Or rather, what customers love may not be products themselves but the sense of getting a good deal.Kolb (2005) also indicates that even the customers with high wages like to feel that they are smart in this way. In addition, as this kind of discount is temporary, which will restore regular prices soon, it creates a threat to customers, aiming at stimulating them to make immediate purchase (Gaffney and Francis, 2009). Such a threat appears to take effect on rapidly increasing sales. According to Reid and Bojanic (2010), Marriott International, Hyatt Hotels and Resorts, and Hilton gave discounts to customers on weekends as so to quickly boost the volume of sale, which had gotten great success.Hence, if limited-time discount is used in the growth stage, market share can be quickly expanded by increasing sales in the short term. 2. 3 Loyalty card for customer loyalty Loyalty card is used to earn points for purchasing certain products or shopping at certain retailers. When customers collect enough points, these can be exchanged for money, goods or other offers (Kotler and Armstrong 2001). One of the main functions of loyalty card is to maintain the long-term relationship between customers and brands. It motivates customers to keep buying products with fixed brand, thus strengthening customers’ brand loyalty.A study by Lancaster and Massingham (2011) shows that Tesco owed its success in becoming the largest grocery supermarket retailer in Britain to introduction of loyalty card, since loyalty card was used to reward regular purchase, thus enhancing consum er loyalty to Tesco. Furthermore, loyalty card is felt to be effective in analyzing purchasing behaviors of the existing customers and directing enterprises to improve the operation of businesses, which thus benefits to build long-lasting relationship with existing customers.As Humby, Hunt and Phillips (2007) conclude, shopping habits, brand preference and economic capability of certain customer groups can be analyzed through loyalty card data, which contribute to firms to adjust marketing strategy. As a matter of fact, most marketers concern about customer loyalty in the maturity stage in that many competitive brands have piled into the market, which may lead customers to switch other brands.Liljenwall(2004) points out that it is difficult to be loyal for most products that customers purchase, even though many of them have brand preference for commodities. Indeed, they attempt to seek the best one by constantly changing brands. However, it seems that loyalty card reduces the risks of brand switching by offering discounts for regular purchases. When facing to different brands with same quality, customers usually would like to purchase fixed brand in return for discount. That is to say, loyalty card promotion can effectively maintain customer loyalty in the maturity stage.In conclusion, the three sales promotion tactics are effectively used to help companies to achieve the marketing targets in different phases: premiums promotion expands new products awareness in the introduction stage since this way could induce consumers to try out new items; limited-time promotion probably helps companies increase market share in the growth stage through boosting the volume of sales as soon as possible; loyalty card seems to be effective to maintain customer loyalty in the maturity stage because marketers would like to provide discount or gifts in return for regular purchase.Nonetheless, some potential risks may occur in the implementation. In order to maximize the effects o f sales promotion on different phases of product life cycle, limitations and possible solutions of the three means of sales promotion will be discussed in the next main section. 3. Limitations and Possible Solutions 3. 1 Risks of premiums promotion There seems to be two limitations in premiums promotion. First, it is difficult for marketers to ensure that premiums or free samples are attractive enough to their target customers (Ace 2002).In the introduction stage, new products usually need to be widely aware, so if premiums cannot arouse customers’ interest, marketers may lose chances to convince customers to try out their new products. Second, the cost of premiums and the value that customers perceive should be balanced. As Yeshin (2006) illustrates, the low-cost premiums may be perceived as low quality, thus reducing the brand value of new products themselves, whereas free gifts with high quality often cost much.Hence, it is felt to be difficult for marketers to forecast th e perceived value of premiums and to ensure that premiums can enhance new products reputation. 3. 2 Risks of limited-time discount Two possible limitations should be taken into account when limited-time discount is implemented. First, overusing limited-time discount probably shakes consumers’ decision for instant purchase in that they get used to waiting for discounts (Hendershot-Hurd 2007). As most customers are waiting for discount, it seems possible that the growth rate of sales becomes low in the growth stage.Second, if the time interval between the end of a limited-time discount and the start of the next limited-time discount is short, the perceived value of products may be reduced (Devlin, Ennew, McKechnie, and Smith 2007). In other words, Customers may regard the promotional price as the actual value. As a result, once restoring the original price, products may become unacceptable. 3. 3 Risks of loyalty card promotion The security of personal data caused by loyalty car ds may lead to customer dissatisfaction (Janotta 2012).For example, customers probably regard loyalty cards as source of spamming, thereby refusing to use loyalty card; they may also feel that individual privacy is offended, which could directly decrease customer satisfaction and destroy customer loyalty; if rewards cannot satisfy customers, they are likely to lose interest in loyalty card. As Janotta (2012) concludes, loyalty card system often disappoints consumers because of unattractive rewards, harsh requirements for exchange, and time and place limit. 3. 4 Possible solutionsWith regard to the limitations above, the possible solutions are proposed by Yeshin (2006) and Kotler and Armstrong (2001) as follow: * A small quantity of premiums should be first used at the beginning of introduction stage for market test, and a mass of premiums or free samples should be then used to expand new products popularity. * Time limited discount should be reasonably used and the promotion cycle s hould be identified by market investigation * Integrated promotion replacing single promotion should be used to stimulate customers in the first three stages of product life cycle.These possible solutions enable companies to reduce the risks in the implementation, thereby avoiding the unnecessary losses. All in all, the risks of sales promotions should be considered by marketers. First, low attractiveness and low perceived value of premiums could reduce the interest of customers in new products. Second, overuse and short cycle of limited-time promotion tend to compel companies to cut prices in that customers may overly relay on discount and reject to purchase at the original price.Third, the invasion of privacy caused by loyalty cards can result in decreasing customer satisfaction since customers could feel to be offended. Furthermore, in terms of possible solutions, early market test on a small scale enables companies to adjust promotion strategies, appropriate promotion cycle prob ably stimulate customers to make instant purchase decision, and integrated promotion mode could make better use of the advantages of sales promotion and compensate for the disadvantages of each other. Conclusion Sales promotion tactics seems to be of considerable importance in achieving different marketing targets.This paper analyzed the effectiveness of three sales promotion tactics according to the three marketing targets mentioned above. First, premiums could encourage customers to try out new products, which are beneficial to expand new products popularity in the introduction stage. Second, limited-time promotion is used to increase sales as sons as possible, eventually occupying more market share in the growth stage. Third, loyalty card has great advantage in keeping long-term relationship with existing customers, which could reduce the risk of brand switching in the maturity stage by rewarding regular purchase.Nevertheless, it seems to be inevitable that the three sales promot ion strategies have limitations. First of all, the quality and attractiveness of free gifts may directly influence the perceived values of new products. Furthermore, limited-time discount may stop products from restoring the original prices since customers prefer to wait for discounting. Finally, even if companies may obtain useful information about customers through analyses of loyalty card data, customer satisfaction is probably reduced due to the invasion of individual privacy.The possible solutions can be summarized as market test on a small scale, appropriate promotion cycle, and integrated promotion mode, which could reduce the risks above and maximize the effects of sales promotion. In discussing process in premiums promotion, limited-time discount and loyalty card promotion, it was conclude that the three tactics of promotion can be effective to help companies achieve the marketing targets in the first three phases, based on a rich literature about sales promotion.However, i t should be noted that a detailed analysis of other tactics of sales promotion realizing different marketing targets is not involved in this paper and future work could be done in this area. This would mainly focus on online marketing and could help marketers enhance the competitiveness of online marketing by appropriate strategies of sales promotion.References Ace, C. (2002) Effective Promotional Planning for e-Business. Oxford: Butterworth-Heinemann Devlin, J. , Ennew, C. ,McKechnie, S. , and Smith, A. (2007) ‘A study of time limited price promotions’. Journal of Product & Brand Management 16 (4), 280 – 285 Gaffney, S. and Francis, C. (2009) Honesty Sells: How to Make More Money and Increase Business Profits. Hoboken: John Wiley & Sons Humby, C. , Hunt, T. , and Phillips, T. (2007) Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page Hendershot-Hurd, K. (2007) Beyond the Niche: Essential Tools You Need to Create Marketing Mess ages that  Deliver Results. Swindon: Acuminate Janotta, S. (2012) Loyalty Cards in the Apparel Retail Industry. Munich: Grin Verlag Kolb, B. M. (2005) Marketing for Cultural Organizations. London: Thomson Learning Kotler, P. and Armstrong, G. (2001) Principles of Marketing. Upper Saddle River: Prentice Hall Lancaster, G. and Massingham, L. (2011) Essentials of MarketingManagement. Abingdon: Routledge Liljenwall, R. (2004) The Power of Point-of-Purchase Advertising: Marketing At Retail. Washington, DC: Point-Of-Purchase Advertising International   Pride, W. M. and Ferrell, O. C. (2010) Marketing. Stamford: Cengage Learning Reid, R. , D. and Bojanic, D. , C. (2010) Hospitality Marketing Management. Hoboken: John Wiley & Sons Yeshin, T. (2006) Sales Promotion. London: Thomson Learning

Critically examine the use of the quantitative easing as a policy Essay

Critically examine the use of the quantitative easing as a policy option to help to solve the uk's current economic problems - Essay Example Following the 2008, financial crisis qualitative easing became an element of recovery to the central banks that their interest rates were close to zero lower bound or at zero (Benford, Berry, Nikolov, & Young, 2009). With the intensification of the crisis, most international central banks took possible measures in supporting demand and loosening monetary policies. The bank of England through its monetary policy committee (MPC) dealt with it by cutting interest rates by up to three percentage points in bank rate. In early 2009, the bank further reduced it by one and half percent. MPC in their analysis explained that the cut could not meet the consumer price index of two percent hence need to purchase private and public assets using the central bank money. This led to the introduction of qualitative easing in the United Kingdom economy. The idea behind this was to inject liquid money back into the economy to help boost nominal spending and achieve the two percent inflation target. Disc ussion To avert the financial crisis, the bank of England purchased a large amount of United Kingdom governments bonds (gilts). By January 2010, the bank had purchased medium and long-dated gilts worth 200 billion of assets, and this represented fourteen percent of annual GDP and 30 percent of private sector outstanding gilts. In so doing, and by a combination of support measures the bank balance sheet increased in relation to the GDP threefold before the crisis. To implement this technique further, the government gave authority to the bank to purchase corporate bonds and high quality paper. The government did so in order to improve market functioning by acting as a backstop buyer and seller (Hamilton, 2010). The asset purchasing is one of the unconventional policy measures applied in the bank to loosen the monetary policy. The bank aim of assets purchasing was to cut the bank rates and hence stimulating nominal spending with the aim of meeting the two percent inflation target. This initiative also alleviated inflation that had been domestically generated. Assets purchases affected inflation and spending through different potential channels. First, it increased money holdings and pushed up the assets prices while stimulating the expenditure by increasing wealth and lowering borrowing costs. It also stimulated impact by broadening expectations and its influence on bank lending rates. Effects of assets purchasing The purchasing of assets led to Policy signaling effects, which included the expectations by market participants of policy rates to remain low for longer. At the time of expectations, policy makers were dealing with the issue of falling inflation below the expected medium target. The falling of inflation could have led to push up on real interest rates while reducing spending and keeping of nominal rates at low levels (Hancock, & Passmore, 2011). The assets purchase assisted in keeping inflation expectations on target through supporting of spending. The signaling effect anchored inflation expectations on track hence the hiding the real state of the economy to the agents on their views. The other effect of assets purchasing in stabilizing the economy was through portfolio balance effects, which entailed pushing up prices of other assets and the bought assets. This happened in the sense that after the bank buying assets, there is an increase in money

Multiculturalism issues and economic-based solutions Essay - 1

Multiculturalism issues and economic-based solutions - Essay Example nd Smrekar (2000) came up with an idea of magnet schools, these are public schools, in minority neighborhoods, that aim to attract white students, even from outside attendance zones. The student bodies in school are racially balanced because of desegregation orders given to these schools. It was then found that in such schools there was higher demand for student enrollment, teacher turnover was low, and more importantly it provided social integration. Kerr in writings has also build up a case for citizenship – the process of intensifying cultural influence through mutual contact .It is suggested that this matter be taken up formally in schools, so that diversity is taken as a source of social cohesion in the society. But this matter of citizenship though taught in schools cannot be followed as such in true spirit, because, economic consequences of wars, oil crisis etc. has resulted in restructuring democracies, in meeting welfare needs of their people

Data analysis Essay Example | Topics and Well Written Essays - 500 words

Data analysis - Essay Example The Experiment of Western blotting analysis for the samples of NIH/3T3 cells, whether having been treated in PDGF or not, uses the Phospho-Akt (Ser473) for the preparation of the upper blotting and Akt 9272 for the lower blotting. It has to present the results in a tabular form, the first column being PGDF, the second being AKT and the third column being Phospho-Akt. This was a time series practical activity to stimulate the cells at various durations from 0 to 120 minutes. Its independent variable was the PGDF. There are two blots to analyze, Ser473 of Akt as the upper blot (using phospho-Akt antibody) and phosphor-Akt (using Akt antibody) as the lower blot and. It also involved using gels to conduct the molecular weight marker. The top band corresponded to the measurement of 76 kDa, while the middle band corresponded to 57 kDa. The lowest band thus corresponded to 47 kDa. The growth factor analysis shows that proteins facilitate growth at different rates under different conditions. The most relevant protein analysis procedure in this kind of experiment is the florescent microscopy. From the principles of cytometry, this experiment conducts the flow cytometry experiment with the labeling of Jurkat cells and the labeling of Phospho-Akt ser 473antibody. It uses three categories of cells, untreated, treated cells and control experiment (Burgering and Coffer 1995, p54). All the cells are labeled in three different colors as they appear in the graph above. The red line is the control experiment, green is treated and blue is

Video Analysis on Love the Way You Lie Article Example | Topics and Well Written Essays - 1500 words

Video Analysis on Love the Way You Lie - Article Example It also strongly implies the involvement of domestic violence in this relationship. Performed by hip-hop rapper Eminem and RnB singer Rihanna, both the song and its music video shows the perspectives of both parties. In both angles, it is clear that the two are experiencing a rough time. The relationship clearly shows how two very different people who are absolutely wrong for each other decide to stay together. This brings about a downward spiral in their relationship and just carries on to add fuel to the fire, as things spiral uncontrollably. Eminem and Rihanna, representing the voice of the couple in the relationship, is evidently having an extremely outrageous and difficult time in trying to fix a relationship that was never meant to bring any good. Both Rihanna and Eminem are currently two of the highest chart-topping artists and performers of the previous two decades. They are among the most influential people in pop culture that continues to bear a great impact on teenagers and young adults worldwide and inadvertently, both have played very public roles on the opposite ends of their own personal violent relationships. Eminem, a renowned rapper, emerged to prominence and fame in the later year of the nineties with a succession of controversial and provocative albums, some wherein he has openly expressed and suggested through rap the dark emotions and sentiments of murdering his ex-wife. On the other hand, Rihanna originally comes from Barbados has just recently endured a very public attack by her ex-boyfriend and RnB singer Chris Brown.  Ã‚  

Explain the impact of information technology on the criminal justice Essay

Explain the impact of information technology on the criminal justice system - Essay Example Technical administrative safety /security measures like that security plans, actions, and procedures are the generally practices for the organizational information security procedures. Attentiveness of building actions are concerned by the organizations to a substantially smaller level, on the other hand at the same time these are weighed up as being further efficient organizational actions than technical administrative ones. Information security encompasses organizational features, officially authorized aspects, institutionalization and applications of most excellent practices in addition to security technologies (Laudon & Laudon, 1999). Augmenting power of information technology and computing as well as progresses in data communication and user-friendly GUI (graphical user interface) present criminal justice and law enforcement agency by means of extraordinary capability to get together, inspect, store as well as distribute information and data that is gathered about any case or criminal activity by stakeholders surrounded by as well as outside of administration and criminal justice system (Peterson, 2009). The accomplishment of the information technology for criminal justice system presents enormous benefits like that at the present time we have a technology-driven working atmosphere, rapid and reliable commutation means, fast detection system, these all systems merge to form a very strong criminal justice system. Criminal justice systems have been improved through growing the ability to store as well as process huge amount of data about crimes and associated events. There is enhanced investigative and intelligenc e facility through information technology. They have rapid and on spot right to use to criminal records as well as additional types of appropriate data regarding criminal justice (Peterson, 2009). For criminal justice a policy determined vital to convene the needs of modern and up-to-date shapes of

Review of the imperial peace democracy, force and globalization Essay

Review of the imperial peace democracy, force and globalization - Essay Example In 1980s the focus was really placed on the state resulting in â€Å"a rigid boundary between the pacific nature of inter-liberal state relations and the warlike nature of liberal–non-liberal state relations.† (MacMillan, 1993) The view on this problem changed when more researchers started to relate it with the process of globalization. Statistical world of internal state politics was substituted by concepts in motion which highlight the dynamic nature of the relations between democracy and war. From the globalization perspective the international system is viewed as a whole divided into discrete zones with different logics of interstate relations. As the meanings of ‘democracy’ and ‘war’ cannot be really fixed, the belief that ‘democratic’ states do not start a war with one another is inadequate since the states and their political systems are subject to changes. The notions of democracy and war differ across the time and location. The relation between them is determined by historical location and social contexts in which they are embedded. As these notions are analyzed in the context of relations between sovereign territorial states in an anarchic international system, democracy and war defined in a historical and state-centric manner and globalization factor are little considered which is a serious oversight since the processes of social change related to the changing nature of democracy and war are global processes. In the majority of studies war and peace as the central problem of international relations are separated from globalization. However, the historical evolution of democracy and war is a part of broader patterns of global social change which impacts directly on the nature and meaning of democracy and war and conditions of use of the force by the states. As Barkawi & Laffey (1999) frame it â€Å"states and peoples fashion democratic claims and

Plant Biology Video & Essay Assignment #2 Example | Topics and Well Written Essays - 500 words

Plant Biology Video & Assignment #2 - Essay Example Biomimetics or Biomimicry is the creation of new technology by imitating functions found in nature and applying these concepts to various fields such as robotics, engineering and even medicine (Lepora, et. al.). Many commonplace materials such as velcro, to complex architectural designs are innovations inspired by plants (Cohen 6,13, 612). Plants are also used as biological models to study the action of various organic and inorganic substances at the cellular level and they are also utilized for studies in molecular biology and genetics (Morrissey 295). Aside from the benefits gained by science, plants also impart wisdom in conducting our day-to-day lives. Growth, resilience, stability, and nurture can all be observed and imbibed from planting trees from seeds. Appreciation for life in general can be fostered through gardening and watching the plants bloom and fruit in their season. These are important values which should be rooted in every man’s soul. Sources of knowledge and inspiration can come from all around. Plants should never be disregarded in this aspect for the kingdom contains a plethora of scientific information as well as examples for our everyday lives. As Sir Francis Bacon once said, Natural abilities are like natural plants, they need pruning by study (Klein). From the realms of science and technology to the depths of man’s psyche, the fountain of knowledge from the world of plants continue to enrich, enlighten and inspire. Morrisey, J. P. â€Å"Biological activity of defence-related plant secondary metabolite† Plant-derived Natural products. p295.ed. Anne E. Osborne and Virginia Lanzotti. New York: Springer Science+ Business Media, LLC. 2009. Web. 9 March

Development of LED Research Paper Example | Topics and Well Written Essays - 2000 words

Development of LED - Research Paper Example The light-emitting diode produces light that is uniformly dispersed, and the output of the light is equally dispersed over the lens that makes them brighter than the lamps of incandescent. Light-emitting diodes are efficient in energy and can produce a light output of up to ninety percent while producing very little heat while the bulbs of incandescent generate heat by using ninety percent of there energy. An additional loss of energy is experienced in the lamps of incandescent when it comes to its use in the traffic signal. This is so as it only produces white light which has to be filtered for a traffic signal. On the other hand, light-emitting diode produces light that are colored, therefore, dose not need any filtering out. All the energy produced is intense around one colored band, and no energy is wasted on colors that are undesired. The need for finding a way to the reduction of the energy consumption and reduction in the global warming is the drive for the development of energy saving electrical device. The innovation of the light-emitting diode has greatly contributed to energy conservation. However, the little problem face by the device is that it dose not operate efficiently in regions that experience snow and in the very cold environment. However, the technologies in developing heat sink which will transfer heat that is produced at the junction to the recommended areas of the light fixture the problem will be solved. The device will work well in all the climatic condition (Gu, Alex and Nadarajah, pg 1-10). Light emitting diodes are p-n junction devices that are constructed using semiconductors such as gallium phosphide, gallium arsenide, or gallium arsenide phosphide emitting light in the far IR (940m), red or yellow and red or green regions respectively. In a light-emitting diode, the light color depends on the semiconductors used band gap, as the gap increases, the light changes from red, orange, yellow,

Macbeth and Shakespeare Essay Example for Free

Macbeth and Shakespeare Essay This quote â€Å"god defend me from my friends but ; from my enemies I can defend myself† means â€Å"gods help me from my friends but, I have the ability to defend myselfâ€Å". Two stories that I’ve read that support this quote are Macbeth by William Shakespeare and â€Å"The Cask Of Amontillado† by Edgar Allen Poe. I definitely agree with this quote because Macbeths friends thought they were really his friends but, they were wrong. Macbeth by William Shakespeare shows literary devices and they support my opinion of this quote. One is dramatic irony and it proves this quote true for many reasons. It is true because Lady Macbeth shows betrayal against Duncan, the king of Scotland and Macbeth shows betrayal against all his friend, he was really using them and in the end he killed some of his â€Å"friends†. Macbeth and Lady Macbeth wanted to both kill Duncan all along, so they Planned it all out. Betrayal is what happened here, big time. The other literary device from the story that supports my opinion and makes this quote true is, Tradgeic Hero. Macbeth started out as a tradgeic hero and then throughout the story he also â€Å"betrays† all his friends, pretty much the same reason for the dramatic irony. He is just a great example of a tradgeic hero. The other story that supports my opinion is â€Å"The Cask Of Amontillado† by Edgar Allen Poe and the quote â€Å"God defend me from my friends but, from my enemies I can defend myself†. The two literary devices used are symbol and mood. Symbol makes this quote true in this story. This is true because montresor’s coat of arms which is the snake biting the foot that is crushing it. This represents montresor getting revenge on fortunato for his supposed insult. When they both walked through the catacombs , montresor describes his coat of arms in a descriptive way. The other literary device that is used in this short story is, mood. The mood is very important in the story. It has a lot of terror and fear in the setting which connects to the mood. This mood is created because of the setting which is the cave with the bones, dampness and darkness. This set a mood that is not so inviting. These two stories both concluded the meaning of the quote. They both had friends and enemies and betrayal against one another. The setting in â€Å"The Cask Of Amontillado† defiantly showed how they defended themselves. This is why I agree with this quote.

Dell Business Information Strategy

Dell Business Information Strategy XECUTIVE SUMMARY The business information strategy helps a business in identifying ways and means of sharing information across the organization and across all the departments of the organization. This report highlights the business information strategy at Dell, a well known computer manufacturing company. The industry has been led by the major players like IBM, Compaq, Intel, Lenovo, HP, Apple, Microsoft, Dell, Sony, Samsung, LG, etc. The top two manufacturers of computers apart from Dell are Apple and Microsoft and they pose a stiff competition to Dell and the market is led by the top two to three manufacturers. After comparing the financial performance of Dell, IBM and Apple Inc, it can be said that the level of operations of Dell is much lower as compared to Apple Inc and IBM. Some of the recommendations made to the companies in the manufacturing industry are as follows Focus on quality of products, adopting innovative manufacturing processes, improved customer support, competitive pricing, improved supply chain, etc. The strategy for Dell would be to adopt an innovative manufacturing process thereby helping it to stay competitive by bringing in a change and by manufacturing technologically advanced products. This technological change will have an impact on almost all the aspects of Dells business, like management, information needs, business locations, staffing requirements, employee training, etc. INTRODUCTION The strategy in a business organization plays a key role, be it a business strategy, marketing strategy, HR Strategy, or business information strategy. The business needs information at all levels and the success of the business can be directly attributed to the level of information that can be accessed by the employees of any business. A business should strive hard to provide information to the employees, as it is likely to improve the performance of the business as a whole. The business information strategy helps a business in identifying ways and means of sharing information across the organization and across all the departments of the organization. This report highlights the business information strategy at Dell, a well known computer manufacturing company. INDUSTRY SECTOR ANALYSIS Computer manufacturing industries differs somewhat from other manufacturing industries in the way of production and mostly workers make up a relatively very small proportion of the workforce. Computer manufacturing industry is considered as most innovative industry. With the moving trend, improving technology and increase in technological innovation, this industry creates its own identity and drives much of the industrys production. This industry is also considered as a place for technological as well as innovative advancements. This is the only manufacturing industry which requires maximum number of engineers, technicians, and many other technical assistants who can take the research and development work further. In addition to manufacturing, it also requires promotion of products manufactured by the different segments of the industry that requires more eligible marketing as well as sales executives or workers. U.S companies in this industry manufacture as well as assemble the compo nents manufactured in foreign countries, in order to take advantage of lower cost of production and regulatory and favorable environments. Most of the electronic products include different intermediate components that are needed to be purchased from various manufacturers. So these companies that produce intermediaries and goods mostly locate themselves nearby to industry so that the companies can receive their intermediate products in very less time in order to lower down their inventory costs. Most the computer manufacturing companies in this industry are very large and many are relatively small. The computer manufacturing industry has also had its share of impacts of the recent financial crisis. The computer manufacturing industry was also going through a transformational crisis. The sales of the major players have decreased considerable and the profits have also declined. In fact, some of the manufacturers have incurred losses from their operations during the crisis. Moreover, the industry has been very competitive in the recent past with more and more medium level manufacturers entering the global markets. The low cost computers manufactured by the Indian and Chinese manufacturers have increased the level of competition in the industry. There have been various influences on the computer manufacturing industry over the last few years or so. The influences were due to the increase in the number of computer manufacturers, use of latest technologies, rapid decrease in the cost of manufacturing mainly due to the outsourcing of components manufacturing ton countries like India a nd China. Overall, it can be said that there are various challenges faced by the computer manufacturing industry and it is likely that the future is going to more challenging for the manufacturers, as they compete hard in order to attract and retain the market share. Market Leaders The Computer manufacturing industry has experienced an increase in the number of computer manufacturers over the last five years or so. But the industry at large has been led by the major players like IBM, Compaq, Intel, Lenovo, HP, Apple, Microsoft, Dell, Sony, Samsung, LG, etc. The top two manufacturers of computers apart from Dell are Apple and Microsoft and they pose a stiff competition to Dell and the market is led by the top two to three manufacturers. In spite of the top manufacturers holding larger shares in the market, the market is wide open for all the other manufacturers. So, the open market makes it all more important for the manufacturers to adopt effective strategies in order to achieve competitive advantage and sustain the competitive advantage with a view to increase the sales revenues, profits, market share, and also to increase the wealth on the investors. The competition in the industry has been very stiff and thus it made the computer manufacturers to increase their product line and also to adopt innovative manufacturing processes to come up with latest and innovative products. The computer manufacturing industry or market leaders have also adopted innovative strategies to stay competitive and increase the market share, thereby leading to the organizational success. The important point to remember here is that Dell is also one of the market leaders in the computer manufacturing industry and it also poses stiff competition to the other competitors in the industry. Comparative Performance of Competitors The comparative performance of some of the major computer manufacturing industry leaders gives us an insight into the level of competition that exists among the top competitors and also the position of Dell in the overall computer manufacturing industry. The revenues of Dell for the year 2009 were $61.101 Billion and its operating income was $3.190 Billion, whereas its Net Income was $2.478 billion. The Net income, Operating Income and also the revenues have all shown an increase as compared to the year 2008, which shows that there has been an improvement in the performance of Dell over the last one year or so. The revenues of IBM for the year 2009 were $95.757 Billion and its operating income was $17.012 Billion, whereas its Net Income was $13.425 billion. The Net income, Operating Income have increased and the revenues have shown a decrease as compared to the year 2008, which shows that there has been an improvement in the performance of Dell over the last one year or so with respect to the profitability, but it has lost some part of its market share, as compared to its performance during the year 2008. The revenues of Apple Inc for the year 2009 were $42.91 Billion and its operating income was $11.74 Billion, whereas its Net Income was $8.24 billion. The Net income, Operating Income and also the revenues have all shown an increase as compared to the year 2008, which shows that there has been an improvement in the performance of Apple Inc, over the last one year or so. Revenues ($ bn) Operating Income ($ bn) Net Income ($ bn) Dell 61.1 3.19 2.48 Apple Inc 42.91 11.74 8.24 IBM 95.76 17.01 13.4 The above table shows the financial performance of Dell, Apple Inc and IBM. The above graph shows the financial performance of Dell, Apple Inc and IBM. After comparing the financial performance of Dell, IBM and Apple Inc, it can be said that the level of operations of Dell is much lower as compared to Apple Inc and IBM. So, it suggests that Dell has to adopt innovative strategies in its operations at all levels in order to compete with its competitors. The positive that goes with Dell is that it has been improving its performance and the rate of growth is much better than some of the other industry leaders. Current Technology used in the Computer Manufacturing Industry In the past, the computers used to be so big, even bigger than the refrigerators, but now-a- days, the computers are as small as a PDA, which can fit into a palm of human beings. So, this has been possible mainly due to the advanced technology and continuous advancements of technology that has been adopted in the computer manufacturing industry. The latest technology has reduced the size of the computers, hard disks, etc, without comprising on the quality, in fact with better quality and durability for the customers. These computer manufacturing companies have their own research and development departments, so as to continuously look for new ways of manufacturing the computers. The technology plays a key role in the success of any product and computers are no different. The better technology helps the manufacturers in manufacturing latest computers. The technology used by the computers has been so much helpful for the people. The technology used in computer manufacturing has been helpful in other industries as well. These latest technologies made it possible to use computer in almost all the aspects of human life. Future Technology that can be used in the Computer Manufacturing Industry The future of the technology and the advancements in the technology looks to be more effective, as there is a lot of scope for improvement and advancements in the technology. The future technology can make it possible to produce much smaller computers with better features, and better performance, as compared to the performance of the computers manufactured today. With the advancements in technology, almost anything is possible. The things that look impossible today are becoming possible and a reality tomorrow. So, with the advanced technology anything is possible. The technology is surely going to play a key role in the computer manufacturing industry. If one company adopts a latest technology then the other competitors must adopt it or come up with something innovative on their own, otherwise, they will lag behind and may not be able to compete in the industry. So, the continuous changes in the technology keep the computer manufacturers on their toes, to make quick decisions and adopt effective and innovative strategies to produce high quality computers, mostly a low costs. (Buzzel, 1987). Recommendations for the companies in the Computer Manufacturing Industry based on the Sector Analysis to stay competitive in the industry Innovative Manufacturing Processes The companies in the computer manufacturing industry needs to stay competitive and they can do so, by adopting innovative manufacturing processes. The old and out dated manufacturing processes are not going to help the companies in staying competitive. With a view to achieve competitive advantage, most of the companies are adopting innovative strategies. The competitive advantage once achieved needs to be sustained in order to stay competitive. The competitive advantage can be achieved and sustained by adopting innovative manufacturing processes. (Parker, 1989). Focus on the Quality The companies should always look to improve the quality of the products at all times. The low quality products will not be helpful in staying competitive for long. In order to attractive in the market and also stay competitive, a computer manufacturer needs to focus on the quality of the products regardless of the internal issues. A low quality product will survive for long in the market. (Swan, et.al, 1976). Improved Customer Support The customer support and after sale service by the companies can be helpful in staying competitive. If the questions of the customers are not answered properly, then it is likely that the customer will be attracted by other companies with better customer service. So, in order to stay competitive, the companies should look to improve their customer support service. (Gale, 1992). Competitive Pricing Gone are the days, when the manufacturers were the price makers, now-a-days, in fact, the customers are the price makers. In other words, the customers look for the prices from various manufacturers and finally purchase a product from the manufacturer with the most economical price, so if a manufacturers pricing is not competitive, then the manufacturer will not stay competitive. So, the companies should price their products competitively. (Gale, 1992). Improved Supply chain for Quick Delivery The supply chain often helps a company in staying competitive in almost all the industries and the computer manufacturing industry is no exception. The effective supply chain ensures quick and efficient delivery of products to the customers, whereas, an ineffective supply chain is the main reason for the failure of any company to stay competitive. Thus, an improved supply chain can help a company stay competitive in the market. (Parker, 1989). BACKGROUND OF DELL The company selected is Dell and it deals with the manufacturing of computers and its components, and it comes under the computer manufacturing industry. Computer manufacturing companies are mostly considered as electronic manufacturing companies and these companies produces products like computers, its peripherals, equipments related to communications, and many more products similar to these products. These products can be used at many places like offices, schools, industries, colleges, as well as homes. These products are also used for military as well as government establishments. In addition to all this different computer peripherals or different components are built in into many industry products. Dell has been a well known manufacturer of Computers, mainly Desktops, Laptops, Notebooks, and PDA. Dell has emerged as one of the largest manufacturers of computers. Dell competes with the industry leaders and with the best in the industry. Dell grew as a computer manufacturing company in the year 1980s and 1990s, and it also became the largest computer manufacturer at one point of time. Dells core business was to sell Desktops, Laptops and Servers, etc. Dell also sells some other electronics products, which it acquires from its suppliers around the world and sell them under the brand name of Dell. The operations of Dell have increased significantly over the last few years and have been competing with the best in the business. CURRENT SITUATION ANALYSIS The current situation analysis of Dell helps us to analyze the situation and also the various factors that affect the operations of Dell. Following are the components of situation analysis. Customers Dell serves a wide range of customers ranging from individuals, small business to large multinational companies. Dell also supplies computers and other devices to the government organizations in various countries. Its customers are spread all across the world, making it a truly global company. The global customers of Dell also points out the presence of Dell, which all across the world. So, it is satisfying a large base of customers and thus there is lot of scope for increasing the customer base of Dell Costs The costs of any company play a key role in the profitability and success of any company. Higher costs lead to low income or losses in some cases, so it is always better to reduce the cost of manufacturing and also the other indirect costs. Dell manufactures most of the products on its own and it also acquires some of the products from suppliers around the world, with a view to reduce costs. This helps it in pricing its products competitively, thereby helping it to stay competitive in the market. Competitors Some of the competitors of Dell are well known companies around the world. The competitors of Dell include Microsoft, IBM, Apple Inc, HCL, HP, Sony, LG, Samsung, etc. These competitors are well known companies with a wide range of products and a wide base of customers, which also helps them to mark their presence all over the world. The competition is very stiff in the computer manufacturing industry, with the presence of these popular global brands. STRATEGY FOR DELL The strategy for Dell would be to adopt an innovative manufacturing process thereby helping it to stay competitive by bringing in a change and by manufacturing technologically advanced products. Change Required Dell needs to bring about a major change in the size of its desktops and laptops. Dell can manufacture sleek laptops like Apple, Inc, and thus would be able to compete with Apple Inc. It would also give Dell an advantage over its competitors. Moreover, it gives Dell an opportunity to increase its market share by serving a new base of customers with its sleek products. This can be achieved only by adopting a technology like Apple Inc, or even a better technology than Apple Inc. Impact on Management This change is likely to impact the management at Dell. The impact of the technological change would require dell to bring about a change in the way the management at Dell operates. There may be a need to include a new of level of management or to remove an existing level of management positions based on the requirements. With a change in the organisation with regards to the structure or the technological changes, the management also needs to change, as per the requirements. So, it can be said that the change in the products to be manufactured, is likely to bring about a change in management. Thus, it can be said that there is an impact of this change on the management. Impact on Business Location Dell might need to start its manufacturing units to manufacture sleek products, or else it can use the existing manufacturing facilities to manufacture such products. With a change in the computer manufacturing technology, Dell has to expand its operations by starting manufacturing units in new business locations. Dell might need to change it business from location to another considering its impact on the operations. Most of the manufacturing companies are starting their manufacturing units in countries like India and China, so Dell might consider India and China, as a proposed location to start its manufacturing units to manufacture sleek laptops, and small sized desktops. Impact on Information needs of management The management needs an upgraded information system, so as to provide an accurate and updated information at all levels, as and when required, (Malhotra, 2008). The information needs of the management at Dell are also likely to change, with a change in the technology and operations of Dell. So, depending upon the information needs, the information system should also be upgraded, so that it provides required information to the management at all levels, which could ultimately help in achievement of the objectives of Dell. Impact on Staffing Plan As discussed earlier, Dell might need to hire additional people to manage its new processes of manufacturing sleek laptops. The staffing plan is also likely to change with a proposed change in the technology. Some employees might need to be transferred from one position to another, and some others might be needed to be hired, depending upon requirement. The proposed technological change at Dell is also likely to impact the staffing plan at Dell; therefore, a new staffing plan has to be developed, considering its operations. Impact on Training Dell also needs to provide adequate training and education to its employees with a view to upgrade their skills and improve the productivity and efficiency. The training and development of employee should be given highest priority, as the highly developed employees enhance the productivity and performance of the organisation as a whole. With a technological change, there will impact on the training provided at Dell. There are likely to be new training programs, to suit the needs of the new business development i.e. incorporating the proposed technological change. CONCLUSION Finally, it can be concluded by stating that the business information strategy plays a key role in the success of an organization. It also plays an important role, when an organization intends to bring about any change in its operations, because, a major change is possible only with the free flow of information. Dell can manufacture sleek laptops, by bringing about a technological change and also a change in its manufacturing process. The impacts of such a change can be seen on the current management, business locations, information needs of management, staffing, training, etc. The strategic level of management needs to adopt innovative strategies to achieve the objectives of Dell. The strategic management plays an important role in the success of any organisation, so the key policy changes or developments take place at the strategic level of management. The tactical level of management needs to follow the policies developed by strategic level. Finally, the operational level is responsible for implementing the policies and achieving the final objectives.

Wellbore Instability and Borehole Breakout

Wellbore Instability and Borehole Breakout Introduction: Despite the development of oil and gas industry technology, Wellbore instability remains one of non productive time that cost industry billions every year. wellbore instability has been one of the well planning stage and been studied widely (Bradley,1979; Bell, 2003; Zhang et al., 2003; Gentzis et al., 2009; Zhang et al., 2009; Ding, 2011). Drilling through a formation led to stress changing a round the borehole due to rock removal. In this analysis, mud weight pressure is the controllable parameter during the drilling. The mud weight pressure effects can cause two failure mechanisms which are shear failure (breakout) and tensile failure (fracturing), these problems consider as the main wellbore failure. Borehole breakout happens when the mud weight is lower than expected. in other word, the breakout failure occurs when the stress imposed by drilling mud lower than compressive strength. On the other hand, higher mud weight can lead to tensile failure due to invade of mud into the fo rmation. The consequences behind these problems are stuck pipe, reaming operation, lost circulation, and sidetracking. To eliminate these problems many parameters should be considered such us rock strength, pore pressure, in-situ stress, and stress orientation. Furthermore, breakout and fracturing can be diminishing or eliminate by choosing the suitable mud weight for drilling. By using a constitutive model to predict the stresses around the wellbore connected with a failure criteria, Strength of reservoir rocks can be calculated. Hence, selection of the suitable failure criteria will consider as the main part of wellbore stability analysis. Borehole breakout is an enlargement and elongation of wellbore in a particular direction and it considers as the important indicators to predict the orientation of min. horizontal stress. This enlargement can be predicted by using 4-6 arm caliper tool, Optical imaging log, resistive image log, and acoustic image log (Jaeger et al.,2009; Bell and Gough, 1979; Zoback et al.,1985).   Figure (1) shows wellbore enlargement pattern via 4 arm caliper. The 4 arms caliper has 4 pads in two calipers (pad 1 and 3) represent Caliper 1 (C1) and (pad 2 and 4) represent caliper 2 (C2). The diameter of the hole can be identified from those two calipers. Fig 1a represents an in-gauge hole cause C1 and C2 have same reading of bit size. In contrast 1C shows a severe washout in hole size and caliper reading show this enlargement. Stand on well logs data and empirical equations, the rock strength and mechanical properties can be obtained (Rahimi, 2014). (Westergarrd. 1940) in-situ stress can be obtained by elastic characteristic equations. Also, from elastoplastic characteristic equation in-situ stress can be calculated (chang et al., 2006). As well , (LOT) and mini frac. test can help us to determine in-situ stresses (Bardley 1979b). Many models have been built to determine the induced stress in a circular well and predict the suitable mud pressure by using Failure criteria. In this analysis, three failure criteria have been used to predict the proper mud weight in the Nahr Umr formation in southern Iraq. The three failure criteria are Mohr-coulomb, Mogi-coulomb, and modified lade. Fig (1) Caliper log responses due to wellbore enlargement (Tingay ) Geological properties of the field and the target reservoir. The H oil filed is a land-based field located in southeastern Iraq between the city of  Basra and the Kuwait border (Figure 2). The field is an anticline that runs roughly north-west to south-southeast approximately 60 km long and 10-15 km wide. The anticline of H field has four domes divided by saddles, from the northwest to southeast these are: Al-Hamar Shuaiba Rafidyah Safwan Fig (3) The four domes in H filed The discovered reserves are contained in five reservoirs: Mishrif, Nahr Umr, Zubair 3rd Pay, Zubair 4th Pay and Yamama. (Figure 3) represents well stratigraphic. Nahr Umr Formation is an interesting potential water source zone due to the abundance of log data through the unit, water salinity that is compatible with the Mishrif and Zubair Formation waters, and the reported extent and strength of the aquifer. It is composed mainly of Sandstone interbedded with streaks of (Shale, Siltstone Limestone). Average thickness of Nahr Umr formation is +/- 260 m and the porosity exceed 25% with an average of 20% permeability ranges from 1000 md to 9000 md. Depends on information from more than fifteen wells, shear failure has been noticed in Nahr Umr formation specially at the shale layers. This breakout has been shown on shale shaker and by caliper log. Fig (4) stratigraphic of H field

Technology and Ethics as Depicted in Becketts Waiting for Godot and Vo

Technology and Ethics as Depicted in Beckett's Waiting for Godot and Vonnegut's Slaughterhouse Five After a cursory examination of present day world politics, it seems there exist no sterling examples of society's progression towards utopia, or even a higher state of tolerance or knowledge. It is not that humanity does not seek knowledge or improvement. It is not a fault that curiosity drives society's scientists to explain and improve the world beyond the realm of the philosophers. The fault lies in how easily this motive can be manipulated by the vices of greed, the propaganda of the mass media, the centuries-old, unwavering human thirst for power. It is this desire for power and profit, not the journey in creating new technologies and deducing the mechanisms of life and the universe, which becomes convoluted and thus halts the growth process, just as a biologist can halt or suspend the process of life, of dividing cells, by a simple chemical treatment of colchicine. Though the treatment of cells with a solution of colchicine is meant to preserve the cells in a state that can be studied, after this treatment they are no longer viable. They cannot continue their mitotic or meiotic divisions; they cannot continue to reproduce, to be continually studied. Theirs is a one-time-only offer. Even with this simple example some say that moral questions arise. Is it really right for humans to kill other living things, no matter how small, to further their own "understanding"? Or is this simply the price, or penance, humanity pays to be able to explain, in somewhat greater detail than was previously possible, the processes, functions, and malfunctions of life? This example, being defined only in terms of dividing ce... ...ime and energy to developing viable treatments for cancer and AIDS, we have scientists who are at the mercy of huge biotech and pharmaceutical companies. We've got scientists developing "The New Pill That Can End Aging" (Reader's Digest, November 2003) along with Viagra and Propecia, pills for impotent and balding men. Do we see a little misdirection of effort? Yes. Aging, impotence, and hair loss are not threatening an entire population with imminent death, like the AIDS epidemic in Africa. Aging and impotence have not stricken the child population like leukemia. We must start to care about what's really important, we must consider all of the body and mind as we improve technology, and we must think about its implications for future generations. At that time, technology will have been put to its fullest use and will easily go hand in hand with human values.

Greek Myths :: essays research papers

Greek Myths Dear Rebecca,   Ã‚  Ã‚  Ã‚  Ã‚  I am writing to you today to tell you about a few wonderful myths that I have read. I feel that they would interest you as much as they did me. I will give you a brief summary on each so that they will be a little more familiar to you if you decide to read them at some time in the future.   Ã‚  Ã‚  Ã‚  Ã‚  The first story I read was the tale of Hermes. Born on Mount Cyllene to his mother Maia, Hermes was an astonishing child. His growth was equally astonishing for he grew at a rapid rate. Deciding he wanted an adventure, Hermes set out one day and stole a herd of cows from Apollo, the sun god.   Ã‚  Ã‚  Ã‚  Ã‚  When Apollo discovered the missing herd, he set out to find them but to no avail. Hearing of a reward offered by Apollo for the recovery of the herd, Silenus and his satyrs set out as well. Traveling far and wide their journeys brought them to a small cave, which echoed with the beautiful muffled sounds of a melody to which they were drawn. When finding out the music was produced by an instrument made of cow gut and tortoise shell, it was then understood that young Hermes had taken the herd from Apollo. Formal charges were brought to Mt. Olympus. Apollo, while going to get his remaining cows discovered Hermes' musical invention. Intrigued by this astonishing invention he offered his whole flock for the musical instrument. Hermes agreed, after which he invented a shepherd's pipe, which also awed Apollo. He offered Hermes his golden staff in exchange for the pipe but to no avail. In addition to the golden staff Hermes wanted the knowledge of augury. He felt it was a useful art. Hermes returned to Mt. Olympus to tell his father, Zeus, of all goings on. Zeus was very amused. Hermes suggested to Zeus that he be made into a herald. Zeus complied with this suggestion and showered Hermes with gifts.   Ã‚  Ã‚  Ã‚  Ã‚  Sounds like an interesting tale, doesn't it. Well it is much better if you read it yourself. The next tale I read was of Krishna. This one story was the most confusing of the four I read. To fully understand it you must read it and interpret it for yourself. I will try to do the best I can.   Ã‚  Ã‚  Ã‚  Ã‚  Rama and Krsna were two children who loved to play in the village. First they crawled and then they walked causing the village women to laugh and giving them great pleasure. Then Krsna started to untie the cows at

The Jihad Trap :: September 11 Terrorism Essays

The Jihad Trap    The war America is engaged in after the attacks on the WTC, the Pentagon and Pennsylvania is a war for the hearts and minds of average Muslims around the world. Bin Laden, if indeed he is the mastermind behind the attacks, has set a trap for the US into which it must not fall. By attacking the US as part of a jihad ("a holy war"), Bin Laden is in fact claiming to Muslims to represent their grievances and to represent real Islam. He is in effect saying: "Muslims, I share your grievances unlike your corrupt and authoritarian governments; I am the only one doing something about it. I have destroyed the symbols of American capitalism and stopped the heartbeat of world finance which the US dominates." The US, as well as moderate Muslims the world over, must unite and deny him this symbolic victory and must not accept to engage him in combat on these terms. We should not let him define the terms of our intellectual and symbolic battle. As a professor of Islamic law I have researched the law of jihad and can state unequivocally that the war Bin Laden has engaged us in cannot be labeled a jihad. Furthermore, I believe a strong case can be made that he has acted contrary to the tenets of Islam and can be ostracized from the community of believing Muslims. Moderate Muslims will agree with me, certainly, as they are horrified by this attack and are desperate to have it disassociated from their religion. The West must provide moderate Muslims a way out of Bin Laden's trap. According to Islamic law there are at least six reasons why Bin Laden's barbaric violence cannot fall under the rubric of jihad: 1. Individuals and organizations cannot declare a jihad, only states can; 2. One cannot kill innocent women and children when conducting a jihad; 3. One cannot kill Muslims in a jihad; 4. One cannot fight a jihad against a country in which Muslims can freely practice their religion and proselytize Islam; 5. Prominent Muslim jurists around the world have condemned these attacks and their condemnation forms a juristic consensus (ijma`) against Bin Laden's actions. This consensus renders his actions un-Islamic; 6. The welfare and interest of the Muslim community (maslaha) is being harmed by Bin Laden's actions and this equally makes them un-Islamic.

Dental Fillings: A Threat to Your Health or Harmless?

According to the American Dental Association, dentists have been using amalgam fillings for over a century. â€Å"It’s the least expensive type of filling, used in roughly a third of procedures to replace tooth decay† (Southall 1). The amalgam fillings often called â€Å"silver† fillings consist of a mixture of metals: Fifty percent liquid mercury and a fifty percent mixture of silver, tin, and copper (Magner 1). In the 1970’s some of the first claims were made that the mercury in amalgam fillings could be responsible for many health problems (Magner 1).Since then, scientific studies and research on amalgam fillings have unveiled a wide range of health problems that come from mercury exposure, and groups are urging the F. D. A. to ban these so called â€Å"silver† fillings. However, the F. D. A. stills deems amalgam fillings safe for adults and children over six, leaving the general public with the question, â€Å"Do amalgam fillings pose a signifi cant threat to human health? † Since the F. D. A. eemed amalgam fillings safe for the public, many people hold the view that the mercury used in dental fillings is safe and poses no threat to human health. The F. D. A. has based its decision, to allow dentists to use amalgam fillings, on scientific evidence that proved there were no harmful effects from amalgam fillings. In Sharon Begley’s informative article â€Å"Mercury Tooth Fillings: F. D. A. Does an About Face,† she states in 2006 the Journal of the American Medical Association had come to a conclusion on the threats of amalgam fillings. The conclusion: after following just over 1,000 kids for five years in one study and seven years in the other, the scientists found no evidence of harmful effects† (1).In Begley’s article one of the science teams stated that, â€Å"No statistically significant differences were found between children in the amalgam and composite groups. In I. Q. , in memory abi lities, in visuomotor. In all, there were no statistically significant differences in adverse neuropsychological†¦effects observed† (1). Begley’s article offered strong cientific evidence supporting the FDA’s decision to uphold the use of amalgam fillings in America. Ashley Southall put forth an article in 2009 noting mercury levels safe in fillings. Southall mentions that the F. D. A. had stated, â€Å"while elemental mercury has been associated with adverse health effects at high exposures, the levels released by dental amalgam fillings are not high enough to cause harm in patients† (1). Although Southall did use some statements from the F. D. A. , she failed to use specific scientific studies to support the F. D. A. s claim of amalgam fillings being safe which made her article weak. Not only is there scientific evidence that amalgam fillings aren’t dangerous, there is also â€Å"the basic fact of chemistry: The mercury in dental amalgam che mically binds to other elements; the result is a substance that is hard, stable, and safe† (Magner 5). People who hold the view that the mercury used in dental fillings poses no threat are supporting their views with more scientific studies. According to Lois Magner some of the most compelling data has come from studies on dentists.Magner states, â€Å"studies have shown that dentists do tend to have higher levels of mercury in the urine than does the general population. Yet dentists still have no greater risk of illness or death. In other words, even dentists’ above-average mercury levels do not seem to be high enough to cause harm† (5). Magner fears that even though the risk posed by the mercury in amalgam fillings is minimal to none and even though it is cost effective, it can still be banned on unfounded fears (7).On the contrary, many hold the viewpoint that the mercury in amalgam fillings is dangerous and has adverse health effects. Supporters of this view may have based their decision of scientific evidence as well. In an article put forth by the Physicians for Social Responsibility it stated, â€Å"autopsy results have shown that methylmercury causes nerve cell death and scarring in selected areas of the brain† (2). Not only is the brain affected from methlymercury so is the cardiovascular system.There have been links between methlymercury and high blood pressure, heart-rate abnormalities, and heart disease (Physicians 2). The Physiciams also noted that â€Å"while several organ systems in the body can be affected by methylmercury, the major target system is the central nervous system, and the most vulnerable life stage is fetal† (1). There was also a study put forth by the Centers for Disease Control that found nearly 8% of women of childbearing ages had mercury levels to high to be considered safe for a fetus (Physicians 3).This could mean millions of children and women are at risk for adverse health effects associat ed with mercury poisoning. The article â€Å"Mercury Contamination Poses a Serious Health Threat†, offers strong scientific evidence supporting the claim of adverse health effects from mercury exposure, and could definitely change ones mind on the decision to keep or remove their amalgam fillings. I have come to the conclusion that amalgam fillings may be dangerous in large quantities. If I had the means to remove my amalgam fillings safely I would. I have watched many peoples’ testimonies on youtube. om supporting the claim that their amalgam fillings were the cause of several adverse health effects, and that once the fillings were removed many cancers and disease left the body. Many of these people were taking a holistic approach to health and had had their amalgam fillings removed in conjunction with a lifestyle freeing the body of intoxicants. Although I have found much evidence supporting the claim that amalgam fillings aren’t a threat to my health, I still fear they may be.A judge accused the FDA of dragging its feet when it came to the regulations of amalgam fillings (Begley 1), and the F. D. A. as classified amalgam fillings as a Class II or â€Å"moderate risk,† medical device (Southall 1). Still more research and scientific evidence in America needs to be put forth in order for the F. D. A. to put strict regulations on the use of mercury in fillings. I have also found in my research that working in the dental field may also be dangerous because of the high levels of mercury. Unfortunately these are not from credible sources. In this great country of Amercia we have the Freedom of the Press and it just sickens me that conglomerates have control of about two-thirds of our newspapers and can control what is printed (Burns 2).In order to get the truth on whether or not amalgam fillings can cause adverse health effects, one must evaluate why the F. D. A. is motivated to deem amalgam fillings safe, when so many individuals have come forth proving the contrary. Who pays the F. D. A. after all? Is a question I still need to answer myself. As for now the American Dental Association isn’t going to get rid of an affordable practical solution to tooth decay just because some individuals think their health issues were related to their amalgam fillings.

Discovering Your Authentic Leadership Essay

The article discussed authentic, original, leadinghiphip. It explained the vastness of discovering ones own leadership. To do that, the article points that you should be yourself Do not impersonate another leader. By doing so, deal about you will know that you argon trying to behave like someone else, which may lead to mistrust.Authentic leaders ar usually passionate around their goals. They clear up sure to always utilize their values, lead with both their emotions and their minds and they aim for colossal and meaningful relationships. Original leaders expose meaning to their lives by overcoming difficult experiences. By giving meaning to their lives, leaders sour more effective.Authentic leaders make it a point to develop themselves on their own. They dislike having a plan pass to them that limits them and forces them to follow a certain bod or procedure set by someone else. They see that as a kind of copying someone elses style. When making their own plan for develop ment, they show their own values and morals into it. therefrom making it easier for them to practice those values and create them further.It is also essential for authentic leaders to balance their motivation sources. They should balance judgment, disapproval and reprisal. Original leaders see their giving medication as a very authoritative aspect of their lives. This enables them to clarify their beliefs, values and their instinct of important issues. They also give straightforward feedback to people around them when it is needed.The practical go of being an authentic leader are to stay grounded , Empower people around to lead, learn from their life, knowing themselves, practicing their values, balancing inwrought and extrinsic motivation and finally ground a support team.

Social Media Ads

Many social media sites display integral multiple advertisements such as banner ads, behavior personal ads (ads that target people on the basis of how their Web-browsing behavior), and demographic-based ads (ads that main target people on the basis of a specifc factor such as age, gender, education, marital status, etc) that great infuence not only the buying tendencies of preadolescents and many adolescents but also their views of what is normal.All three different regions viz. Australia and New Zealand, Asia and complete Rest of the World show high levels of switching bad news consumption to traditional news mediums than continuing news domestic consumption on SBNs. The choice between online and traditional news new media is also mediated by a persons level of comfort keyword with technology (Althaus ; Tewksbury, 2000) as well as greater ease of use of the technology (Venkatesh, et al.Theyd be a way for smaller many companies with no advertising budget of the companies possess a young private brand in addition to to expand to a major audience.On the other hand, this group also free exercise a degree of media selectivity (Yuan, 2011) based on their own beliefs about various media attributes such as convenience or own personal preferences (Ahlers, 2006; Althaus ; Tewksbury, 2000) for consuming news by antibody combining different news medias (e.g. SBNs, television) (Yuan, 2011).Past studies researching good news consumption through traditional news media show that private individuals with a high need for information increasingly choose information-rich other media (Althaus & Tewksbury, 2000; Dutta-Bergman, 2004).It has come a long way, although they may how have started off as nothing more than a platform good for people to share photos and clear send messages to friends and family.

personal Social networking permits you to access new customers from all around the world even once youve got a tiny budget.Theyve been one of the elements in digital marketing wired and advertising business.Internet advertising growing is currently the 2nd hottest marketing channel in the Earth.The Next Ad utilizes a three-layered funnel that is simple to must have users to buying a item from ads.

If your advertisement is applicable to the subject it empty can be an excellent benefit to easy target that video by way of your political advertising that is video.The least expensive method to take great care of your advertising campaigns when it what comes to cost is to just run them yourself.The such advertisements are only shown to the people who you pick, so that they might be quite concentrated.For the large part, folks know when they see an ad which is the reason you need to prevent seeming ail too spammy.

Social advertisements require a crystal clear Call-to-Action to become prosperous.Social social networking ads are fast and growing to put it differently.Identifying the perfect social networking personal Ads could be difficult.Prior to buying your Facebook ad you will need to establish that a Facebook business page.

Wolf Lichen

bad scrimpyly in same manner a healer. It is re completelyy pear-shaped in Idaho still if re e genuinely last(predicate)y meagre and elusive to see to it in S trampdinavia. animate being Lichen is the recognise of this murky plant lifespan. It is bingle of legion(predicate) diametrical showcases of lichen ready in record and varies in ship commodeal such as habitat, affair, and appearance. Lichen is a slow- c in altogether for function plant genus that is unremarkably unified in a spike heel or leafage like shape. Lichen is utilise up up of both elements fungus kingdom and algae. (Hollering, J. 014) The fungous conniption is arrange in that it contains Chitin in their cell walls, they take on bolt, spore producing, it is multicultural, and that they exertion on bushed(p) directs/plants . The algal comp nonp atomic number 18ilnt delegacy they be eukaryote, ar fitted to photosynthesis, and they t fall vary tissues. (Thomas-Sucker, J . 2012) In eat Lichen and shortly/ anxious(p) trees urinate by dependent births. mutualism describes a final stage fundamental interaction amidst deuce organisms that benefits/ wrong at least ane of the organisms. somemultiplication symbiotic relationships fucking be just, sustain backside be sometimes malignful.This symbiotic relationship is beneficial to unmatchable and all(a) an early(a)(a), be drive if we did non invite unwarranted or demise(p) plants we could neer name animal Lichen(Hollering,J. 2014). creature Lichen too produces its ca go for substantialness food in order of battle for it to survive. To do so, it goes by immorals of photosynthetic work bug show upes. Photosynthesis lift offs with trap the suns ability in the mastermind of mark. and so the wildcat well Lichen stores the resulting popsicle in cells to carcass-build glucose for firm conjure upth. Photosynthesis represents the beaut of the chemic process that tak es sise irrigate molecules from the suffer and hexad coulomb dioxide molecules from the ship and creates one sugar molecule.If at that place was no such function as photosynthesis there would be no life on priming coat as we exist it. (aesthetic, J. , & Comma, C. 014) Lichen argon categorise into terce contrary kingdoms, which atomic number 18 e state of matter Fungi, state Protests, and landed estate Moaner. single provoke situation well-nigh savage Lichen is they be fitted to debar vote out their metabolism during times when nourishment is tight and as well in freeze die hard. barbarian Lichen typically starts s lite than a millimetre per year. in that respect atomic number 18 a fundamental of 287 diametrical eccentrics of species of lichen of 68 genres, and a do of 8 variant varieties in Idaho .According to new-fangled seek conducted by Dustin Shown, toilet Areola, and tissue Irishman on the Ph of lichen savage Lichen, along with fo rmer(a)(a)wise lichen imbibe a mean of slightly 4. 1 on the Ph scale. This delegacy that beast Lichen bewilder an point unite (See estimate 1 at presentation). (Thomas-Sucker, J. 2012) beast Lichen is ein truthwherely named Lethargy. there ar both types of Lethargy (L. ) that argon non tardily noned L. vulpecular and L. Columbian. These ii species be actually like in mevery a nonher(prenominal) routes solelyly withal in truth divers(prenominal). L. vulpecular is agamic and creates with sorehead, fleck L. aluminum oxide is inner and does not manifold with sorehead. L. vulpine is the single lichen that is envenomous. (Hollering,J. 2014) Sorehead is a generative mental synthesis for lichens. Lichens skunk reproduce asexually and sexually. Sorehead is a fine bosom still of fungal hyphenate that wraps just about contractible. fungal hyphen make up the raw material clay organise of lichen. (Conrad,J. 2005) As wildcat well Lichen deal g row to the size of 1 CM. hardly jackpot be as large as 12 CM. The branches atomic number 18 troll and wrinkled when in genuinely modify conditions. The color in ranges from a light chromatic to a lingering discolour.It pull up stakes not grow in ice temperatures. yet frost does not exe discerneing it, it on the dot clams evolution. at a time the weather is lukewarm the lichen pass oning start growing and reproducing. creature Lichen is extremely responsive to channelise taint and will not grow in contaminate atomic number 18as. savage Lichen grows on knackered trees and stumps. It grows much a good deal on dexterous sides of trees and rocks. It does not ordinarily grow in coastal rain forests. (Conrad, J. 2005) In the sometime(prenominal) mickle wear poisoned wolves and other animals with wolf bundle Lichen. Since the lichen is deadly, it allowed the Coachman raft in Yankee calcium to intent poison cursor heads.Farmers in the previous(pre nominal) utilise pieces of meat, broken in candy, and inserted wolf Lichen to poison the wolves and other animals that would vex their crops. (aesthetic, J. , & Comma, C. 2014) The lichen has vulpine acid in it which clams the respiratory systems of the animals. The glass is utilize to handicap the intestines of the animals, so that the toxin could invade the body and kill the animals. skirt chaser Lichen is real poisonous, which do stack have to use a bury so they wouldnt harm themselves. (ABA, N. 2011) wildcat Lichen was use as a yellow dyestuff. This dye was employ for colouring baskets. woman chaser Lichen was as well use for medicine. Lichen was employ to dampen out wounds and cuts, bent their injuries. (Conrad, J. 2005) Statistics delegate that cardinal percentage of all lichen atomic number 18 cognize as an antibiotic. In the coupled enounces they apply lichen for mouth, stomach, intestines, anus, vagina, nose, ear, and jumble pain. bit in Finla nd it was utilize for treating scratch eruptions, whittle wounds, and athletes foot. (Hollering, J. 2014) In Scandinavia, masher Lichen is a obsolescent species and atomic number 18 red-listed, which pith that they atomic number 18 in hazard of fair extinct.savage lichen use to be ample in an landing field of Scandinavia called garfishenslaved, exactly subsequently the years had passed, wildcat Lichen became scarce and harder to find. The wolf Lichen was exploited and ruined, so laborious to defend needlefishenslaved against hatful who done for(p) savage Lichen is one thing we can do to hopefully save the wildcat Lichen. excessively barbarian Lichen is the intimately photographed lichen in pipefishenslaved. The species are overly regain well-nigh europium and all the vogue to north some America. (ABA, N. 2011) Although woman chaser lichen is scarce in Scandinavia it is very plenteous in Idaho. creature Lichen is arrange on just about of the trees that are dying or already defunct. masher Lichen is an forefinger that helps mountain part if trees or other plants are inanimate or dying. It can be assemble all over the townsfolk of McCall, Idaho, which is expert bordering to western yellow pine State Park. masher Lichen helps the state parkland by permit them recognize what trees to cut down or to enchant out for so it does not cause any slander to the plurality see or terms to the ecosystem. (Shoehorn, S. 001) Wolf Lichen is in the main tack on twigs and stumps of most trees or plants. there are, however, lichen that is tack on tree bark,and similarly houses and deliberate posts.It sometimes begins on rocks. It usually grows in a thick, solid cover, most and on dead trees and limbs. It is to a greater extent abounding in numerous habitats where sun is to a greater extent unremarkably found. (Turner & Kindle, 1998) Overall, Wolf Lichen is a special(prenominal) type of lichen, not only is it poison ous and a healer, but it is the only type of lichen that contains poison. It is withal categorised into trine distinct types of Kingdoms which differentiates from all other lichens. Wolf Lichen has many a(prenominal) uses. The way people utilize to use it is very different from how we use it today.